Latest trademark & IP news from Google News, USPTO, and industry sources
U.S. Bank’s brand refresh marks a soft departure from its Midwestern roots eMarketer
Smile-Led Brand Refreshes Trend Hunter
Claire's unveils summer campaign and new brand mission amid marketing overhaul.
Taylor Swift AI Trademark Fight Could Benefit Famous Athletes Sportico.com
What’s Behind The Devil Wears Prada 2? The Making of Iconic Trademarks. That’s All. Marquette Law School
Matalan's summer campaign builds on brand identity FashionNetwork - The World's Fashion Business News
TGL’s Motor City Golf Club releases brand identity, logo SB Nation
Old Republic refreshes brand to strengthen collective identity Captive Insurance Times
TGL’s Detroit franchise unveils brand identity Sports Business Journal
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
“A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”
The pasta sauce brand is taking its marketing to the next level
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.
River Walk pub’s trademark fight leads Texas chain to drop ‘Mad Dogs’ name San Antonio Express-News
When Copyright Falls Short: Why Celebrities Are Turning to Trademark Law to Fight AI JD Supra
TGL’s Motor City Golf Club releases brand identity, logo Yahoo Sports
G Hughes Relaunch: New Sauces & Brand Identity Food & Beverage Magazine