From awareness to action: Rebuilding brand strategy for digital maturity - Adgully.com
From awareness to action: Rebuilding brand strategy for digital maturity Adgully.com
Latest trademark & IP news from Google News, USPTO, and industry sources
From awareness to action: Rebuilding brand strategy for digital maturity Adgully.com
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
Brands including Skittles, Claire's, Chivas Regal, and Budweiser are behind the week's most notable ads.
Global Trademark Trends: India, Indonesia & Russia Updates 2026 Law.asia
Turkish-owned döner chain wins trademark clash with KFC Hürriyet Daily News
How Do You Brand a Living Ecosystem? Brazil’s New Amazon Identity Offers an Answer. PRINT Magazine
Squish v. Coty Case Puts Beauty Brand “Look & Feel” in the Spotlight The Fashion Law
From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
Asian retail—much of it Chinese—is now having its own moment.
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.
The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity ADWEEK
Squish v. Coty Case Puts Beauty Brand “Look & Feel” in the Spotlight thefashionlaw.com
Newsmax announces a new podcast featuring Greta Van Susteren.
Why today's chief executives must lead as marketers first.
This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determination, […]