How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
The Chief Communications Officer’s Rise as a Strategic Advisor
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]
Why Desire Is an Emerging Competitive Advantage
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]
AI Is Changing How Consumers Discover Products
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]
The Future of TV Is Connected
This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]
Some Unilever Brands Are Going All in on Social Marketing
CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.
Colorado Ice Cream Maker Says Coffee Shop Infringing Trademark - Bloomberg Law News
Colorado Ice Cream Maker Says Coffee Shop Infringing Trademark Bloomberg Law News
Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength - The Fashion Law
Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength The Fashion Law
How Love, Nala turned mental health into a David vs. Goliath brand strategy - PetfoodIndustry
How Love, Nala turned mental health into a David vs. Goliath brand strategy PetfoodIndustry
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options...
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trus...
How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers acro...
News
Jun 29, 2026
SCOTUS Grants Cert Petition on Trademark Strength Inquiry Over SG Brief Urging Denial - IPWatchdog.com
SCOTUS Grants Cert Petition on Trademark Strength Inquiry Over SG Brief Urging Denial IPWatchdog.com
Trademark Cuts the Ribbon on 321-Unit The Vickery Apartment Community in Fort Worth - Fort Worth Inc.
Trademark Cuts the Ribbon on 321-Unit The Vickery Apartment Community in Fort Worth Fort Worth Inc.
Greece Chamber unveils new brand identity - Rochester Business Journal
Greece Chamber unveils new brand identity Rochester Business Journal
FINNY Unveils Refreshed Brand Identity, Echoing Its Mission to Modernize Advisor Growth - Yahoo Finance
FINNY Unveils Refreshed Brand Identity, Echoing Its Mission to Modernize Advisor Growth Yahoo Finance
Branding
Jun 29, 2026
Travel insurance provider Faye unveils new brand identity - Travel Weekly
Travel insurance provider Faye unveils new brand identity Travel Weekly