Latest trademark & IP news from Google News, USPTO, and industry sources
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness Yahoo Sports
Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins.
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.
Aerie partnered with Pamela Anderson to call out AI fakery.
DraftKings responds to NCAA trademark infringement lawsuit regarding March Madness On3
Sadie Sink's Spider-Man: Brand New Day Character Secrecy May Actually Be the Biggest Clue to Her Identity ComicBook.com
5 Expert YouTube Videos That Explain How to Build a Personal Brand That Lasts Techloy
The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.
To get the most out of your AI models at work, it’s less about having the smartest model, and more about the context you provide.
As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.
‘Catfish’ Producers File Trademark Suit Against Media Companies Bloomberg Law News
Mallory Molinski on Luxury Brand Storytelling in L.A. lamag.com
Caudalie’s Paris HQ elevates brand experience with INFiLED LED wall powered by Brompton processing etnow.com
Technology used to be something we operated with. But thanks to AI, it’s now something we operate in. It’s immersive, it’s alive. Interactions have moved from transactional to conversational. Response...
GMA was the only morning show with double-digit growth in the Adults 25-54 demo.
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
The tech giant's creeping editorial role is alarming publishers and costing them more than just traffic.
Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.