Latest trademark & IP news from Google News, USPTO, and industry sources
Taylor Swift sued in California by an actual showgirl San Francisco Chronicle
A Las Vegas performer is suing Taylor Swift for trademark infringement over her latest album’s “showgirl” branding. facebook.com
Taylor Swift vs. Vegas Showgirl Showdown Over Trademark Digital Music News
Fernando Mendoza Files Trademarks Ahead of Expected No. 1 Draft Selection Gerben IP
Intellectual property as a commercial asset Crowe
Staypineapple Launches Brand New Tagline “Where Stays Become Stories” hospitalitynet.org
Is your social media building your brand… or slowly diluting it? Campaign Middle East
Breast Cancer Now on finding ‘synergy’ with its ‘forward-looking’ rebrand marketingweek.com
Brand Strategy Consulting Market Will Reach a New Level of Development | Deloitte, EY, PwC openPR.com
From local school to global brand: Why independent schools are turning to the franchise model Fieldfisher
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.
New Partnership Accelerator proactively addresses tensions and pressures before things go south
Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.
McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.
From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share
Taylor Swift sued by Las Vegas showgirl for trademark infringement WTHR
Taylor Swift sued for trademark infringement over The Life of a Showgirl Washington Examiner
Taylor Swift Sued over ‘The Life of a Showgirl’ for Trademark Infringement Exclaim!