ROOKIE holds 10 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 2 filings. The WikiTrademarks Expansion Score is 56/100, moderate — the brand is steadily adding adjacent classes.
USPTO data refreshed July 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99690717 | ROOKIE | Mar 09, 2026 | Registered | 042 Science & Technology | Rory Garton-Smith |
| 99598613 | ROOKIE | Jan 16, 2026 | Registered | 007 Machinery 009 Electronics & Software 012 Vehicles | NAVER Corporation |
| 99558015 | ROOKIE | Dec 19, 2025 | Registered | 030 Staple Foods & Beverages | Rookie Performance LLC |
| 99558019 | ROOKIE | Dec 19, 2025 | Registered | 003 Cosmetics & Cleaning | Rookie Performance LLC |
| 99558029 | ROOKIE | Dec 19, 2025 | Registered | 016 Paper & Printed Goods | Rookie Performance LLC |
| 99558040 | ROOKIE | Dec 19, 2025 | Registered | 018 Leather Goods & Luggage | Rookie Performance LLC |
| 99558053 | ROOKIE | Dec 19, 2025 | Registered | 021 Housewares | Rookie Performance LLC |
| 97662888 | ROOKIE | Nov 04, 2022 | Pending | 036 Insurance & Finance | Blackhawk Network, Inc. |
| 97091272 | ROOKIE | Oct 25, 2021 | Pending | 025 Clothing & Footwear | The Haddad Apparel Group, Ltd. |
| 97091285 | ROOKIE | Oct 25, 2021 | Pending | 025 Clothing & Footwear | The Haddad Apparel Group, Ltd. |
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FAQ: ROOKIE trademark portfolio
What trademarks does ROOKIE hold?
ROOKIE holds 10 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 7 (Machinery), Class 9 (Electronics & Software). The most recent filings are registered to Rory Garton-Smith.
How many trademarks does ROOKIE have at the USPTO?
WikiTrademarks tracks 10 USPTO trademark filings attributed to ROOKIE. The brand has been actively filing since October 2021. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ROOKIE file most often?
ROOKIE's most active class is NICE Class 25 (Clothing & Footwear), with 2 filings. The full distribution across all 4 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ROOKIE trademark?
The most recent filings under the ROOKIE mark are registered to Rory Garton-Smith. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ROOKIE expanding into new categories?
The current WikiTrademarks Expansion Score for ROOKIE is 56 out of 100, which is moderate — the brand is steadily adding adjacent classes. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ROOKIE trademark filings?
Click the Watch Brand button at the top of this page to add ROOKIE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ROOKIE to another owner · Browse all NICE classes · Most valuable brands
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