HERO holds 35 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 7 (Machinery) with 6 filings. The WikiTrademarks Expansion Score is 64/100, moderate — the brand is steadily adding adjacent classes.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is HERO filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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HERO in the News
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 30, 2026 |
FIDELITY DIRECT LENDING LLC, AS AGENT
|
U.S. WATERPROOFING, LLC
SCHAUMBURG, ILLINOIS
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions HERO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HERO trademark portfolio
What trademarks does HERO hold?
HERO holds 35 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 7 (Machinery), Class 9 (Electronics & Software), Class 37 (Construction & Repair). The most recent filings are registered to Advenshure LLC.
How many trademarks does HERO have at the USPTO?
WikiTrademarks tracks 35 USPTO trademark filings attributed to HERO. The brand has been actively filing since June 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HERO file most often?
HERO's most active class is NICE Class 7 (Machinery), with 6 filings. The full distribution across all 4 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HERO trademark?
The most recent filings under the HERO mark are registered to Advenshure LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HERO expanding into new categories?
The current WikiTrademarks Expansion Score for HERO is 64 out of 100, which is moderate — the brand is steadily adding adjacent classes. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HERO trademark filings?
Click the Watch Brand button at the top of this page to add HERO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HERO to another owner · Browse all NICE classes · Most valuable brands
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