How Liquid Death is building an AI-native marketing organization
Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Weary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
Why Advertising Will Be Key to Shaping Our AI-Powered Future—For Better or Worse
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
‘I am Giorgia Meloni’: Can a trademark protect politicians from AI deepfakes? - World IP Review
‘I am Giorgia Meloni’: Can a trademark protect politicians from AI deepfakes? World IP Review
Banesco USA unveils new brand identity amid continued growth in Puerto Rico - WJournalpr
Banesco USA unveils new brand identity amid continued growth in Puerto Rico WJournalpr
Hardys Uncorks ‘Almost Unbelievable’ 175 Year Story in Global Brand Refresh — LBB - LBB - Little Black Book
Hardys Uncorks ‘Almost Unbelievable’ 175 Year Story in Global Brand Refresh — LBB LBB - Little Black Book
Nominations Open for 2027 ADWEEK Brand Genius Creators
ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not...
The ‘Bizarre Chemistry’ of Card Collecting With Fuse Create’s Grant Cleland
Sports trading cards are a thrill and a creative pursuit for the creative director.
Walmart Lays Out Its Plan to Take Over TV Advertising
The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.
Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime
Plus, treating TV like a performance channel and the case for putting creators in every channel.
Disney+ Gets Into Big Game, Will Stream Super Bowl 61
Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.
Chocomel maker wins trademark rights to its distinctive yellow color - NL Times
Chocomel maker wins trademark rights to its distinctive yellow color NL Times
LUCKY ENERGY UNVEILS NEW BRAND IDENTITY BUILT FOR ITS NEXT CHAPTER - Morningstar
LUCKY ENERGY UNVEILS NEW BRAND IDENTITY BUILT FOR ITS NEXT CHAPTER Morningstar
KFC Thailand Enters a ‘New Era’, Redefining the Fried Chicken Experience with New Menus, Restaurants and Brand Experiences - Roastbrief US
KFC Thailand Enters a ‘New Era’, Redefining the Fried Chicken Experience with New Menus, Restaurants and Brand Experiences Roastbrief US
White & Case unveils fresh new look - Legal Cheek
White & Case unveils fresh new look Legal Cheek
Not This Tight End! Gronk Recalls Turning Down $4 Million Offer From Adult Website
Rob Gronkowski recalls the wildest brand pitch he's ever heard.
Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business
Vizio's WatchFree+ has more than 45,000 movies and shows.
How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
Nominations for 2027 ADWEEK 50 Are Now Open
ADWEEK is now accepting nominations for the 2027 ADWEEK 50. Every year, ADWEEK celebrates the industry executives who may not always be in the spotlight but who work tirelessly behind […]
‘Shaped My Whole Entire Life’: Gronk Gets Candid on Injuries Impacting His Post-NFL Moves
At an ADWEEK House panel with Fluent, Rob Gronkowski explained his journey with injuries led to some of the brand partnerships he has today.