Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit
StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Campaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
Netflix says live events bolster ads but affect viewer engagement
The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.
Cvent unveils new brand and $1 billion product investment at Cvent CONNECT 2026 - micebook.
Cvent unveils new brand and $1 billion product investment at Cvent CONNECT 2026 micebook.
The Age of Immersion: What It Really Takes to Build a Brand World - Little Black Book | LBBOnline
The Age of Immersion: What It Really Takes to Build a Brand World Little Black Book | LBBOnline
Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic
Gap, Anthropic, MLS, Shinola, and more are behind the week’s most notable ads.
Marketing
Jul 17, 2026
5 Shopping Tools That Used Similar Affiliate Scams as Phia
Lawsuits accusing marketing firms of stealing commissions have become common.
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend
How Y2K Brands Turned the Millennial Ache Into Gen Z Gold
The demographic longs for an analog era they never experienced—and Gap, Bath & Body Works, Coach, and Pizza Hut are cashing in
Branding
Jul 17, 2026
FNB appoints Linda Kachingwe-Sisya as new CMO - Moneyweb
FNB appoints Linda Kachingwe-Sisya as new CMO Moneyweb
Branding
Jul 17, 2026
Picture Perfect, Reimagined: Simon Bosshart on Switzerland Tourism's India Brand Strategy - IMPACT Magazine
Picture Perfect, Reimagined: Simon Bosshart on Switzerland Tourism's India Brand Strategy IMPACT Magazine
Why Victoria’s Secret’s Pink is winning over Gen Z - Ad Age
Why Victoria’s Secret’s Pink is winning over Gen Z Ad Age
This retail chain is the most valuable brand in SC, study says. Here’s why - The State
This retail chain is the most valuable brand in SC, study says. Here’s why The State
The Battle for Brand Rights: LegalMatch Discusses Why Mid-Market Businesses Surge to Defend Intellectual Property Against Online Copycats - Newswire.com
The Battle for Brand Rights: LegalMatch Discusses Why Mid-Market Businesses Surge to Defend Intellectual Property Against Online Copycats Newswire.com
AGIT8 delivers comprehensive rebrand for Unity Living - Design Week
AGIT8 delivers comprehensive rebrand for Unity Living Design Week
Tinder drops its lowercase logo as it unveils a new brand identity - afaqs!
Tinder drops its lowercase logo as it unveils a new brand identity afaqs!
Siemens Energy to Rebrand as Omterra in Global Brand Transition - ChemAnalyst
Siemens Energy to Rebrand as Omterra in Global Brand Transition ChemAnalyst
WHAT THE WORLD CUP REVEALED ABOUT BRAND IDENTITY - Australian Association of Convenience Stores
WHAT THE WORLD CUP REVEALED ABOUT BRAND IDENTITY Australian Association of Convenience Stores
Did Louis Vuitton trademark an ancient Chinese motif? - ThinkChina
Did Louis Vuitton trademark an ancient Chinese motif? ThinkChina
Louis Vuitton’s China Dilemma: Protect the Monogram, Risk the Narrative - WWD
Louis Vuitton’s China Dilemma: Protect the Monogram, Risk the Narrative WWD