Latest trademark & IP news from Google News, USPTO, and industry sources
A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
Fernando Mendoza Files Trademarks Ahead of Expected No. 1 Draft Selection gerbenlaw.com
Taylor Swift sued over 'The Life of a Showgirl' trademark dispute tribune.com.pk
Taylor Swift in legal showdown over 'The Life of a Showgirl' album title use ABA Journal
Taylor Swift Is Being Sued—and the Reason May Surprise You Parade
Taylor Swift sued for trademark infringement over 'Life of a Showgirl' LinkedIn
Taylor Swift’s IP Savvy Becomes a Liability in ‘Showgirl’ Suit Bloomberg Law News
How Businesses Build Strong Brand Identity intlbm
Bahia Principe Introduces new audience-centric sub-brands and refreshed visual identity Hospitality Net
Staypineapple Launches Brand New Tagline “Where Stays Become Stories” Hospitality Net
San Miguel relaunches "Spanish Summer, no matter when" campaign and unveils new brand identity ahead of peak season British Guild of Beer Writers
Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.
Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.
How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
Building material firms, Weekes and Snavely, unite under new brand woodworkingnetwork.com
Flowers Foods Announces Departure of Chief Growth Officer Terry Thomas; Ryals McMullian Comments Deli Market News
Hard Rock Hotel New York Appoints Jeannine Graham as Sales & Marketing Director to Propel Revenue, Brand Positioning and Lifestyle Offerings Travel And Tour World
Taylor Swift sued for trademark infringement over "The Life of a Showgirl" CBS News