Latest trademark & IP news from Google News, USPTO, and industry sources
UKTram mutual member RailEI unveils new brand identity UKTram
Railway Engineering Institution unveils new brand identity Rail Business Daily
Lambert Spawn, Giorgio announce brand updates Produce Grower -
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
The CTV campaign used two agents, one for planning and one for buying
WNT gets boost in demo, and NBC crosses 7 million total viewers.
The real solution requires a connected system that combines identity, customer behavior, and business signals.
The difference between reaching people and moving them.
As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
Inflation and the labor market could result in soft consumer spending.
Craftmore builds brand identity for Doubledeck Snowboards marketingreport.one
Astral's Brand Strategy: From Industrial Pipes to Consumer Plumbing Solutions MarkHub24
Why The Restaurant Menu Is Emerging As A Powerful Brand Touchpoint BW Marketing World
Canadian Intellectual Property Office expunges UCP claim to sole ownership over PC Party brand cochraneeagle.ca
MEAC Introduces New Brand Identity, “Built By Us” meacsports.com
Axe vies for more mature brand positioning while nodding to Y2K roots marketingdive.com
MEAC Introduces New Brand Identity, “Built By Us” Mid-Eastern Athletic Conference