Latest trademark & IP news from Google News, USPTO, and industry sources
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.
Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.
Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.
San Miguel relaunches "Spanish Summer, no matter when" campaign and unveils new brand identity ahead of peak season British Guild of Beer Writers
Staypineapple Launches Brand New Tagline “Where Stays Become Stories” Hospitality Net
Bahia Principe Introduces new audience-centric sub-brands and refreshed visual identity Hospitality Net
How Businesses Build Strong Brand Identity intlbm
Taylor Swift’s IP Savvy Becomes a Liability in ‘Showgirl’ Suit Bloomberg Law News
Taylor Swift sued for trademark infringement over 'Life of a Showgirl' LinkedIn
Taylor Swift Is Being Sued—and the Reason May Surprise You Parade
Taylor Swift in legal showdown over 'The Life of a Showgirl' album title use ABA Journal
Taylor Swift sued over 'The Life of a Showgirl' trademark dispute tribune.com.pk
Fernando Mendoza Files Trademarks Ahead of Expected No. 1 Draft Selection gerbenlaw.com
A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative...
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.
San Miguel relaunches "Spanish Summer, no matter when" campaign and unveils new brand identity ahead of peak season beerguild.co.uk
Taylor Swift vs. Vegas Showgirl Showdown Over Trademark Digital Music News