PERFORMANCE

5 total filings · 0 classes · Active since May 1997

PERFORMANCE holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC) with 2 filings. The WikiTrademarks Expansion Score is 19/100, low — the brand is focused on defending its existing categories rather than expanding.

USPTO data refreshed July 29, 2026

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How is PERFORMANCE filing trademarks, and where is the portfolio expanding?

Filing Velocity (24 Months)

Aug 2024 Jul 2026

Filing Activity by NICE Class

Activity Timeline

No activity recorded yet.

PERFORMANCE in the News

[Marketing] Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today’

The CEO chats with ADWEEK about Q2 earnings, North America performance, and the pros of staying midsize

Jul 24, 2026 Source ↗
[Marketing] Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of Ōura 

Framing a personal health product as a performance tool for anyone who has to show up at their best.

Jul 24, 2026 Source ↗
[Branding] On Unveils Next Era of Performance Innovation and Reveals Sensation-First Run Brand Identity - On Pressroom

On Unveils Next Era of Performance Innovation and Reveals Sensation-First Run Brand Identity  On Pressroom

Jul 3, 2026 Source ↗
[Marketing] From foot traffic to sales: streaming ads are more than a reach play

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

Jun 29, 2026 Source ↗
[Branding] In Defense of Softness: Brands, Communication, and the End of Certainty as Authority

Something is breaking down inside the optimization economy, and the brands that notice it first will have access to territory that the next generation...

Jun 27, 2026 Source ↗

Recent Filings

Serial No. Mark Filing Date Status Classes Owner
99742625 PERFORMANCE Apr 03, 2026 Registered 011 Lighting & HVAC Rheem Manufacturing Company
98254382 PERFORMANCE Nov 03, 2023 Registered 042 Science & Technology VISUAL ADVERTISING SALES TECHNOLOGY, LLC
88682300 PERFORMANCE Nov 06, 2019 Pending 011 Lighting & HVAC Rheem Manufacturing Company
87201954 PERFORMANCE Oct 13, 2016 Pending 020 Furniture NewAge Products Inc.
75297145 PERFORMANCE May 23, 1997 Abandoned 003 Cosmetics & Cleaning FULLER INDUSTRIES INC.
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FAQ: PERFORMANCE trademark portfolio

What trademarks does PERFORMANCE hold?

PERFORMANCE holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC), Class 42 (Science & Technology), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Rheem Manufacturing Company.

How many trademarks does PERFORMANCE have at the USPTO?

WikiTrademarks tracks 5 USPTO trademark filings attributed to PERFORMANCE. The brand has been actively filing since May 1997. The count updates daily as new filings are indexed from the USPTO bulk data feed.

In which NICE classes does PERFORMANCE file most often?

PERFORMANCE's most active class is NICE Class 11 (Lighting & HVAC), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.

Who owns the PERFORMANCE trademark?

The most recent filings under the PERFORMANCE mark are registered to Rheem Manufacturing Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.

Is PERFORMANCE expanding into new categories?

The current WikiTrademarks Expansion Score for PERFORMANCE is 19 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.

How can I track new PERFORMANCE trademark filings?

Click the Watch Brand button at the top of this page to add PERFORMANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.

More on this portfolio: Compare PERFORMANCE to another owner · Browse all NICE classes · Most valuable brands

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