How marketers can fuel social, discoverability with experiences
At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
Here Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
And the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
Stagwell Sunsets Assembly, Relaunches as Stagwell Media
New agency is built around the Stagwell Machine operating system
Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
Trademark Engine Reports 400% Surge in AI-Driven Trademark Filings as Digital Brand Creation Accelerates - EIN News
Trademark Engine Reports 400% Surge in AI-Driven Trademark Filings as Digital Brand Creation Accelerates EIN News
Devils Youth Foundation Unveils New Brand Identity - NHL.com
Devils Youth Foundation Unveils New Brand Identity NHL.com
Oliver Hotels & Resorts Debuts New Brand Identity - LODGING Magazine
Oliver Hotels & Resorts Debuts New Brand Identity LODGING Magazine
PCI Pal Launches New Brand Identity, Reinforcing Its Leadership in Secure Customer Engagements - Business Wire
PCI Pal Launches New Brand Identity, Reinforcing Its Leadership in Secure Customer Engagements Business Wire
Branding
Oct 6, 2026
Maintaining Brand Consistency Across a Multi-Site Business - World Business Outlook
Maintaining Brand Consistency Across a Multi-Site Business World Business Outlook
7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
Layoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
Adidas Sues Independent Australian Brand for Trademark Infringement - Daily Front Row
Adidas Sues Independent Australian Brand for Trademark Infringement Daily Front Row
Equip Outdoor Technologies to Sell Lowe Alpine - Shop Eat Surf Outdoor
Equip Outdoor Technologies to Sell Lowe Alpine Shop Eat Surf Outdoor
Branding
Oct 6, 2026
Ajinomoto Bio-Pharma Services Unveils Refreshed Global Brand Identity - BioPharma APAC
Ajinomoto Bio-Pharma Services Unveils Refreshed Global Brand Identity BioPharma APAC
Branding
Oct 6, 2026
Building a Modern Franchise Brand in 2026: Visual System Guide - 1851 Franchise
Building a Modern Franchise Brand in 2026: Visual System Guide 1851 Franchise
Influence Society: As AI Reshapes Hotel Marketing, Hotels Need Stronger Brands to Stay Visible and Be Chosen - Hospitality Net
Influence Society: As AI Reshapes Hotel Marketing, Hotels Need Stronger Brands to Stay Visible and Be Chosen Hospitality Net
Branding
Oct 6, 2026
Panasonic Heating & Cooling unveils new brand identity - Installer Online
Panasonic Heating & Cooling unveils new brand identity Installer Online