Latest trademark & IP news from Google News, USPTO, and industry sources
Wuffes unveils new brand identity Pet Food Processing
Commercial muralist builds brand identity, value Spokane Journal of Business
Inside Classic Firearms's Brand Refresh: A Legacy Retailer's Approach to Modernizing Its Identity PR Newswire
Zayo hires Verizon veteran to boost brand image Telecompaper
Mirinda's Youth-Oriented Brand Positioning in India MarkHub24
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.
Brand strategy: marketing’s urgent AI problem - Think with Google Google Business Profile
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
Oura's handmade ad shows wellness looks different for everyone.
The service is now available at 500 stores and will expand nationwide.
Buc-ee's Trademark Fight Escalates to Antitrust Claims—With Rough Road Ahead Law.com
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
How to reposition struggling businesses and finding your way through your customers.
A deal would reunite Starbucks CEO Brian Niccol with his former company