Creator fit beats follower count for brands: Here’s what the numbers say
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
How the LDS Church’s rebrand could end up sinking its legal case against ‘Mormon Stories’ - The Salt Lake Tribune
How the LDS Church’s rebrand could end up sinking its legal case against ‘Mormon Stories’ The Salt Lake Tribune
Demon Hunter Sues Netflix Over KPop Demon Hunters Trademark Dispute - Межа. Новини України.
Demon Hunter Sues Netflix Over KPop Demon Hunters Trademark Dispute Межа. Новини України.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Dunkin’ to Verizon
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok
Neutrogena Responds to Hayden Panettiere Backlash: ‘This Isn’t Who We Want to Be’
Brand admits it made the late actress feel 'unsupported' after terminating her contract following her public comments about postpartum depression.
Branding
Aug 21, 2026
Carrier India's Brand Positioning Through Engineering Excellence - MarkHub24
Carrier India's Brand Positioning Through Engineering Excellence MarkHub24
Questrade's First Brand Refresh in 27 Years Embraces Complexity - Little Black Book | LBBOnline
Questrade's First Brand Refresh in 27 Years Embraces Complexity Little Black Book | LBBOnline
Netflix responds to Demon Hunter’s ‘KPop Demon Hunters’ trademark lawsuit - NextMosh
Netflix responds to Demon Hunter’s ‘KPop Demon Hunters’ trademark lawsuit NextMosh
Buc-ee’s crosses line from trademark defense to corporate bullying - San Antonio Express-News
Buc-ee’s crosses line from trademark defense to corporate bullying San Antonio Express-News
Riley Nail has been promoted to Vice President, Creative & Brand Experience at Makeready - Hospitality Net
Riley Nail has been promoted to Vice President, Creative & Brand Experience at Makeready Hospitality Net
Lady Gaga Scores Legal Win in ‘Mayhem’ Trademark Battle - Law Commentary
Lady Gaga Scores Legal Win in ‘Mayhem’ Trademark Battle Law Commentary
FRHS updates brand identity, gets new football helmets | Sports | thecr.com - The Commercial Review
FRHS updates brand identity, gets new football helmets | Sports | thecr.com The Commercial Review
Lawsuit against podcast is about trademark confusion, not name, Church of Jesus Christ says - KSL
Lawsuit against podcast is about trademark confusion, not name, Church of Jesus Christ says KSL
Purpose-Driven Legacy Brand Rebrands: Newman's Own Executes Its Bold Millennial Rebrand - Trend Hunter
Purpose-Driven Legacy Brand Rebrands: Newman's Own Executes Its Bold Millennial Rebrand Trend Hunter
Lawsuit against podcast is about trademark confusion, not name, Church of Jesus Christ says - KSL News
Lawsuit against podcast is about trademark confusion, not name, Church of Jesus Christ says KSL News
FKA twigs vs. The Twigs: FKA twigs Triumphs in First Stage of Trademark Infringement Proceedings - digitalmusicnews.com
FKA twigs vs. The Twigs: FKA twigs Triumphs in First Stage of Trademark Infringement Proceedings digitalmusicnews.com
Christian band Demon Hunter files trademark lawsuit against Netflix over 'consumer confusion' - latimes.com
Christian band Demon Hunter files trademark lawsuit against Netflix over 'consumer confusion' latimes.com
We’re not trying to silence John Dehlin’s ‘Mormon Stories,’ LDS Church insists in new court filing - The Salt Lake Tribune
We’re not trying to silence John Dehlin’s ‘Mormon Stories,’ LDS Church insists in new court filing The Salt Lake Tribune
Netflix Responds To Demon Hunter’s ‘KPop Demon Hunters’ Trademark Lawsuit - The Mosh Network
Netflix Responds To Demon Hunter’s ‘KPop Demon Hunters’ Trademark Lawsuit The Mosh Network