Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links...
“Fake” Is Not a Defense: The Continuing Trademark Risks of Replicas - JD Supra
“Fake” Is Not a Defense: The Continuing Trademark Risks of Replicas JD Supra
United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
Changes at United's Kinective Media follow a string of leadership departures.
How Brands Made Space for Creativity at CultureCon
Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.
DOJ Launches Antitrust Investigation Against ABC News, CBS News, NBC News, CNN, and Fox News
The Justice Department is looking into whether the news outlets violated the Sherman Act.
Lifestyle First: How the Next Generation Is Rewriting Luxury Real Estate
Brad Nelson of Sotheby’s International Realty on how the definition of “valuable” has shifted.
As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back
Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation
Likelihood of Confusion Surveys: Choosing the Right Approach for Trademark Cases - The National Law Review
Likelihood of Confusion Surveys: Choosing the Right Approach for Trademark Cases The National Law Review
Allegany County Announces New Brand Family and 2027 Strategy - the wellsville sun
Allegany County Announces New Brand Family and 2027 Strategy the wellsville sun
The New Frontiers of Commerce Media
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House […]
Breaking Down the New Customer Acquisition Playbook
This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. D...
How Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relations...
Capturing the Moving Target of Consumer Intent
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
A Good Deal Is Much More Than a Good Price During the Holidays
This post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, […]
Branding
Oct 12, 2026
Moxxy refreshes brand identity, website - www.bluebookservices.com
Moxxy refreshes brand identity, website www.bluebookservices.com
A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have […]
Smart TVs, Smarter Ads
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercia...
Move Over Social—CTV Is About to Revolutionize the Ad Experience
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House […]
Leaked Memo: Spectrum Lets Go of CMO and Chief Commercial Officer
Sharon Peters and Adam Ray to depart at the end of the year