Latest trademark & IP news from Google News, USPTO, and industry sources
Travel retail consumer research firm Pi Insight updates brand identity and services offer Moodie Davitt Report
Loyola Maryland introduces refreshed brand and “Moved To Be More” campaign Loyola University Maryland
Naked Juice Advances Trademark Claims Over ‘Naked’ Energy Drinks Bloomberg Law News
Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.
Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.
The campaign marks a broader brand evolution as it reconnects with its DNA.
The product will feature video, text, and game programming, alongside a landing page that imitates the format of its flagship newsletter.
Turning values into growth with Texas A&M University and Joyride.
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
A whole new ballgame: Ace’s brand equity strong, but not enough DIY International
ARB's Narrow Economic Moat Is Underpinned by Brand Equity in Australia Morningstar
Zielinski & Rozen: the Israeli brand’s new Lisbon perfumery where unisex fragrances are selected according to their ingredients FashionNetwork - The World's Fashion Business News
Axi launches new website, refreshed brand identity FX News Group
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity Ad Age
Nike Dodges $5.8M Fee in Trademark Fight Over “Aggressive” Litigation The Fashion Law
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology pa...
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
The Crucial Role of Music in Brand Strategy with Mark Mullooly Little Black Book | LBBOnline