Skyro spotlights everyday financial solutions in new “I-Skyro Mooo!” campaign film - marketech apac
Skyro spotlights everyday financial solutions in new “I-Skyro Mooo!” campaign film marketech apac
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Branding
Oct 12, 2026
Won Bin returns as health brand model, keeps long hair preparing for roles - CHOSUNBIZ - Chosunbiz
Won Bin returns as health brand model, keeps long hair preparing for roles - CHOSUNBIZ Chosunbiz
From Product Fit to Brand Identity: The Changing Athleisure Experience - Exchange4Media
From Product Fit to Brand Identity: The Changing Athleisure Experience Exchange4Media
PPBN unveils new brand identity, ushers in new era of growth, excellence - The Nation Newspaper
PPBN unveils new brand identity, ushers in new era of growth, excellence The Nation Newspaper
How AI use in webinars builds a program that compounds
The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.
Why the joy of checking out belongs in every holiday media plan
Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
Google Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
Branding
Oct 12, 2026
Ryan Marks 35th Anniversary with Refreshed Brand and Digital Experience - Business Wire
Ryan Marks 35th Anniversary with Refreshed Brand and Digital Experience Business Wire
Branding
Oct 12, 2026
GKB Rebrands with Sanya Malhotra as Brand Ambassador, Opens 100th Store - MediaNews4U
GKB Rebrands with Sanya Malhotra as Brand Ambassador, Opens 100th Store MediaNews4U
Vizio ramps up creator-led programming in bid for CTV ad dollars
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer
The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
How a branded hotel captures its local identity - Hospitality Net
How a branded hotel captures its local identity Hospitality Net
Branding
Oct 12, 2026
Chocolate brand modernizes label operations with new software - Label and Narrow Web
Chocolate brand modernizes label operations with new software Label and Narrow Web
Editor’s Note Now Attached to ABC News Story Involving Trump’s Sons
ABC News reportedly pulled a story about an investment firm tied to President Trump’s sons before issuing a correction.
How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]