Latest trademark & IP news from Google News, USPTO, and industry sources
HUB unifies digital insurance brand across North America with Canadian rebrand Insurance Business
UnLtd launches refreshed brand platform and website via Cocogun Campaign Brief
rbl rebrands the Engineering Council for a modern era Design Week
The Swedish Club unveils refreshed brand identity — SMI DIGITAL shipmanagementinternational.com
Fox ESS Announces Its Rebrand Ahead of SNEC Exhibition, Unveiling A New Brand Journey The Manila Times
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.
Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.
To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
When Saving the Planet Meets Intellectual Property: Why Patagonia Is Suing Queer Climate Activist Pattie Gonia SnowBrains
FinancialContent - Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand FinancialContent
La Sportiva Unveils Its New Logo: An Evolution Leading the Brand Towards Its 100th Anniversary Endurance Sportswire
Palace Skateboards Shanghai Store Extends the Brand’s Architectural Evolution stupidDOPE
Dogs Trust launches brand refresh to unite all dog lovers Marketing Communication News
Jägermeister Orange Expands the Brand’s Ritual Through Citrus and Social Energy stupidDOPE
The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.
On treating mockery as a market opportunity rather than a threat.
Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us. And we did […]
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer