Latest trademark & IP news from Google News, USPTO, and industry sources
Estée Lauder Sues Jo Malone, Zara UK for Trademark Infringement The Business of Fashion
Adobe sued for trademark infringement over 'Foundry' AI tool TradingView
Taylor Swift's 'Showgirl' trademark delayed over conflicts AOL.com
Estée Lauder Takes Legal Action Against Zara and Jo Malone in UK Trademark Dispute Modaes
Semrush refreshes its identity to power brand visibility in the AI Search Era Ad Age
Semrush Unveils New Brand Identity to Command the AI Search Era Business Wire
Studio NARI Embeds 'Serious Entertainment' into ELVIS Brand Identity Little Black Book | LBBOnline
New beauty–sport collaborations shaping brand strategy Cosmetics Design Europe
The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.
Middle East unrest dominated the news cycle.
Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.
Repositioning a legacy category by eliminating barriers to entry.
Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.
Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.
The Israel-based creative analytics platform will be integrated into Publicis Production.
Nielsen releases new data breaking down demos across ad-supported TV.
A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.