Trademark News

PLANET Marketing Jul 20, 2026

How Snacking Brands Turn Sports Into Spending

This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]

UNIQUE Marketing Jul 20, 2026

How Sports and the Big Screen Deliver Unique Advertising Opportunities

This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted...

THE Marketing Jul 20, 2026

Tracksuit Acquires AI Brand-Monitoring Startup Hall

The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.

REFRESH Branding Jul 20, 2026

One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System - Refresh the World. Make a Difference

One Iconic Brand. One Iconic Look. Coca-Cola® Sharpens Its Identity Under One Bold Visual System Refresh the World. Make a Difference

FUTURE Branding Jul 20, 2026

Marriott’s Lefay Acquisition Signals a Future of Wellness Cobranding - Hospitality Net

Marriott’s Lefay Acquisition Signals a Future of Wellness Cobranding Hospitality Net

MOST Branding Jul 20, 2026

Coca-Cola’s New Global Identity Is Dangerously Close to the Most Toxic Brand in the World - Gizmodo

Coca-Cola’s New Global Identity Is Dangerously Close to the Most Toxic Brand in the World Gizmodo

Branding Jul 20, 2026

Vernon Vipers launch new brand ahead of BCHL season - Vernon Morning Star

Vernon Vipers launch new brand ahead of BCHL season Vernon Morning Star

ARCHIE Branding Jul 20, 2026

Disney+’s ‘Afterlife With Archie’ Reveals the Success of an 84-Year Brand Strategy - inc.com

Disney+’s ‘Afterlife With Archie’ Reveals the Success of an 84-Year Brand Strategy inc.com

SCORE Marketing Jul 20, 2026

Every 2026 World Cup Ad Ranked

See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.

NOW Marketing Jul 20, 2026

Women’s Sports Are Rewriting the Fandom Playbook

This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]

NEWS Marketing Jul 20, 2026

Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers

MS NOW was also the first to break the news of Lindsey Graham’s death.

BEST Marketing Jul 20, 2026

5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark

What separated the breakthroughs from those that just blended in.

VANGUARD Marketing Jul 20, 2026

Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard

The gray area is where real marketing happens.

News Jul 20, 2026

NC Pool Companies Settle Trademark Infringement Suit - Law360

NC Pool Companies Settle Trademark Infringement Suit Law360

SEQUEL Branding Jul 20, 2026

Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform - Yahoo Finance Singapore

Sequel Brands Launches MOVE Powered by SEQUELai, the Company's Sixth Brand and First Digital Wellness Platform Yahoo Finance Singapore

MORE Branding Jul 20, 2026