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Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
From foot traffic to sales: streaming ads are more than a reach play
New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’
John Wren’s Next Move: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over
The Major Agentic Moves From Cannes Lions—and What They Say About the Future
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to...
US Supreme Court takes up Pepsi 'Mtn Dew Rise' trademark dispute - Reuters
US Supreme Court takes up Pepsi 'Mtn Dew Rise' trademark dispute Reuters
SCOTUS Takes Up Pepsi-Rise Case Over Trademark Strength - The Fashion Law
SCOTUS Takes Up Pepsi-Rise Case Over Trademark Strength The Fashion Law
KGC Secures 'Jung Kwan Jang' Trademarks in 71 Countries - 조선일보
KGC Secures 'Jung Kwan Jang' Trademarks in 71 Countries 조선일보
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.
E.l.f. taps into soccer fandom with NWSL, World Cup activations
The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.
How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
The Chief Communications Officer’s Rise as a Strategic Advisor
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]
Why Desire Is an Emerging Competitive Advantage
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]
AI Is Changing How Consumers Discover Products
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]
The Future of TV Is Connected
This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]
Some Unilever Brands Are Going All in on Social Marketing
CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.
Colorado Ice Cream Maker Says Coffee Shop Infringing Trademark - Bloomberg Law News
Colorado Ice Cream Maker Says Coffee Shop Infringing Trademark Bloomberg Law News
Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength - The Fashion Law
Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength The Fashion Law
How Love, Nala turned mental health into a David vs. Goliath brand strategy - PetfoodIndustry
How Love, Nala turned mental health into a David vs. Goliath brand strategy PetfoodIndustry
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.