Nike Dodges $5.8M Fee in Trademark Fight Over “Aggressive” Litigation - The Fashion Law
Nike Dodges $5.8M Fee in Trademark Fight Over “Aggressive” Litigation The Fashion Law
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity - Ad Age
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity Ad Age
Axi launches new website, refreshed brand identity - FX News Group
Axi launches new website, refreshed brand identity FX News Group
Zielinski & Rozen: the Israeli brand’s new Lisbon perfumery where unisex fragrances are selected according to their ingredients - FashionNetwork - The World's Fashion Business News
Zielinski & Rozen: the Israeli brand’s new Lisbon perfumery where unisex fragrances are selected according to their ingredients FashionNetwork - The World's Fashion Business News
Branding
Aug 25, 2026
ARB's Narrow Economic Moat Is Underpinned by Brand Equity in Australia - Morningstar
ARB's Narrow Economic Moat Is Underpinned by Brand Equity in Australia Morningstar
A whole new ballgame: Ace’s brand equity strong, but not enough - DIY International
A whole new ballgame: Ace’s brand equity strong, but not enough DIY International
How Athleta is revamping its brand narrative with bolder purpose
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
Purpose Meets Performance: How Brands Win Without Compromise
Turning values into growth with Texas A&M University and Joyride.
Front Office Sports Debuts App, Adding Ad Inventory and Video
The product will feature video, text, and game programming, alongside a landing page that imitates the format of its flagship newsletter.
Athleta Puts Strong Women at the Heart of Its Comeback Effort
The campaign marks a broader brand evolution as it reconnects with its DNA.
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.
Wendy’s New Marketing Chief Tariq Hassan Has 3 Big Problems to Solve
Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.
Naked Juice Advances Trademark Claims Over ‘Naked’ Energy Drinks - Bloomberg Law News
Naked Juice Advances Trademark Claims Over ‘Naked’ Energy Drinks Bloomberg Law News
Loyola Maryland introduces refreshed brand and “Moved To Be More” campaign - Loyola University Maryland
Loyola Maryland introduces refreshed brand and “Moved To Be More” campaign Loyola University Maryland
Branding
Aug 25, 2026
Travel retail consumer research firm Pi Insight updates brand identity and services offer - Moodie Davitt Report
Travel retail consumer research firm Pi Insight updates brand identity and services offer Moodie Davitt Report
Port Washington unveils new destination brand - Greater Milwaukee Today
Port Washington unveils new destination brand Greater Milwaukee Today
Marvel Confirms Retcon in ‘Spider-Man: Brand New Day’ After Theatrical Release - Inside the Magic
Marvel Confirms Retcon in ‘Spider-Man: Brand New Day’ After Theatrical Release Inside the Magic
Branding
Aug 25, 2026
Steven Madden (NASDAQ:SHOO): Is Its Brand Strategy Working? - Kalkine Media
Steven Madden (NASDAQ:SHOO): Is Its Brand Strategy Working? Kalkine Media
Fans Have More Friends: Heineken’s Formula for Real-Life Connection
U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.
Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.