WHEN IT MATTERS MOST holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99279499 | WHEN IT MATTERS MOST | Jul 11, 2025 | Registered | 029 Processed Foods | Kayem Foods, Inc. |
| 86472598 | WHEN IT MATTERS MOST | Dec 05, 2014 | Pending | 035 Advertising & Business 036 Insurance & Finance | Innisfree M&A Incorporated |
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FAQ: WHEN IT MATTERS MOST trademark portfolio
What trademarks does WHEN IT MATTERS MOST hold?
WHEN IT MATTERS MOST holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance), Class 29 (Processed Foods). The most recent filings are registered to Kayem Foods, Inc..
How many trademarks does WHEN IT MATTERS MOST have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to WHEN IT MATTERS MOST. The brand has been actively filing since December 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHEN IT MATTERS MOST file most often?
WHEN IT MATTERS MOST's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHEN IT MATTERS MOST trademark?
The most recent filings under the WHEN IT MATTERS MOST mark are registered to Kayem Foods, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHEN IT MATTERS MOST expanding into new categories?
The current WikiTrademarks Expansion Score for WHEN IT MATTERS MOST is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHEN IT MATTERS MOST trademark filings?
Click the Watch Brand button at the top of this page to add WHEN IT MATTERS MOST to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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