WAY BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is WAY BETTER filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88550696 | WAY BETTER | Jul 30, 2019 | Pending | 035 Advertising & Business 036 Insurance & Finance 043 Food & Drink Services 044 Medical & Beauty Services | Matthew M. Finkelstein |
Weekly visibility reports showing how ChatGPT mentions WAY BETTER, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: WAY BETTER trademark portfolio
What trademarks does WAY BETTER hold?
WAY BETTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance), Class 43 (Food & Drink Services). The most recent filings are registered to Matthew M. Finkelstein.
How many trademarks does WAY BETTER have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WAY BETTER. The brand has been actively filing since July 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WAY BETTER file most often?
WAY BETTER's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WAY BETTER trademark?
The most recent filings under the WAY BETTER mark are registered to Matthew M. Finkelstein. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WAY BETTER expanding into new categories?
The current WikiTrademarks Expansion Score for WAY BETTER is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WAY BETTER trademark filings?
Click the Watch Brand button at the top of this page to add WAY BETTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare WAY BETTER to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about WAY BETTER and help the next person researching it.