UP&UP holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97098413 | UP&UP | Oct 28, 2021 | Pending | 003 Cosmetics & Cleaning 005 Pharmaceuticals 010 Medical Devices | Target Brands, Inc. |
| 97098405 | UP&UP | Oct 28, 2021 | Pending | 035 Advertising & Business | Target Brands, Inc. |
| 88709808 | UP&UP | Nov 27, 2019 | Pending | 036 Insurance & Finance | Homevest Inc. |
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FAQ: UP&UP trademark portfolio
What trademarks does UP&UP hold?
UP&UP holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to Target Brands, Inc..
How many trademarks does UP&UP have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to UP&UP. The brand has been actively filing since November 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does UP&UP file most often?
UP&UP's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the UP&UP trademark?
The most recent filings under the UP&UP mark are registered to Target Brands, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is UP&UP expanding into new categories?
The current WikiTrademarks Expansion Score for UP&UP is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new UP&UP trademark filings?
Click the Watch Brand button at the top of this page to add UP&UP to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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