TRUE ALTERNATIVES holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 6, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98919052 | TRUE ALTERNATIVES | Dec 23, 2024 | Pending | 036 Insurance & Finance 041 Education & Entertainment | Stone Ridge Asset Management LLC |
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FAQ: TRUE ALTERNATIVES trademark portfolio
What trademarks does TRUE ALTERNATIVES hold?
TRUE ALTERNATIVES holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 41 (Education & Entertainment). The most recent filings are registered to Stone Ridge Asset Management LLC.
How many trademarks does TRUE ALTERNATIVES have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to TRUE ALTERNATIVES. The brand has been actively filing since December 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does TRUE ALTERNATIVES file most often?
TRUE ALTERNATIVES's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the TRUE ALTERNATIVES trademark?
The most recent filings under the TRUE ALTERNATIVES mark are registered to Stone Ridge Asset Management LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is TRUE ALTERNATIVES expanding into new categories?
The current WikiTrademarks Expansion Score for TRUE ALTERNATIVES is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new TRUE ALTERNATIVES trademark filings?
Click the Watch Brand button at the top of this page to add TRUE ALTERNATIVES to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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