THAT'S WHAT'S IN OUR DNA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88554540 | THAT'S WHAT'S IN OUR DNA | Jul 31, 2019 | Pending | 036 Insurance & Finance 037 Construction & Repair | Alexandria Real Estate Equities, Inc. |
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FAQ: THAT'S WHAT'S IN OUR DNA trademark portfolio
What trademarks does THAT'S WHAT'S IN OUR DNA hold?
THAT'S WHAT'S IN OUR DNA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 37 (Construction & Repair). The most recent filings are registered to Alexandria Real Estate Equities, Inc..
How many trademarks does THAT'S WHAT'S IN OUR DNA have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THAT'S WHAT'S IN OUR DNA. The brand has been actively filing since July 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THAT'S WHAT'S IN OUR DNA file most often?
THAT'S WHAT'S IN OUR DNA's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THAT'S WHAT'S IN OUR DNA trademark?
The most recent filings under the THAT'S WHAT'S IN OUR DNA mark are registered to Alexandria Real Estate Equities, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THAT'S WHAT'S IN OUR DNA expanding into new categories?
The current WikiTrademarks Expansion Score for THAT'S WHAT'S IN OUR DNA is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THAT'S WHAT'S IN OUR DNA trademark filings?
Click the Watch Brand button at the top of this page to add THAT'S WHAT'S IN OUR DNA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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