SHOOK holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 11, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 18, 2026 |
FEDERICI BRANDS LLC
|
L'OREAL USA S/D, INC.
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97746273 | SHOOK | Jan 09, 2023 | Pending | 033 Wines & Spirits | BE HOPPY BREWING, LLC |
| 97321870 | SHOOK | Mar 21, 2022 | Pending | 003 Cosmetics & Cleaning | L'OREAL USA S/D, INC. |
Weekly visibility reports showing how ChatGPT mentions SHOOK, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SHOOK trademark portfolio
What trademarks does SHOOK hold?
SHOOK holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 33 (Wines & Spirits). The most recent filings are registered to BE HOPPY BREWING, LLC.
How many trademarks does SHOOK have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to SHOOK. The brand has been actively filing since March 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SHOOK file most often?
SHOOK's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SHOOK trademark?
The most recent filings under the SHOOK mark are registered to BE HOPPY BREWING, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SHOOK expanding into new categories?
The current WikiTrademarks Expansion Score for SHOOK is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SHOOK trademark filings?
Click the Watch Brand button at the top of this page to add SHOOK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SHOOK to another owner · Browse all NICE classes · Most valuable brands
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