SHIFT holds 25 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 6 filings. The WikiTrademarks Expansion Score is 74/100, high — the brand is actively reaching into new categories.
USPTO data refreshed July 7, 2026
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Sign in to claimHow is SHIFT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 19, 2026 |
VH FOOTWEAR INCORPORATED
|
VH FOOTWEAR ULC
CALGARY
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions SHIFT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SHIFT trademark portfolio
What trademarks does SHIFT hold?
SHIFT holds 25 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 41 (Education & Entertainment), Class 35 (Advertising & Business), Class 9 (Electronics & Software). The most recent filings are registered to Sauter Holdings.
How many trademarks does SHIFT have at the USPTO?
WikiTrademarks tracks 25 USPTO trademark filings attributed to SHIFT. The brand has been actively filing since May 2013. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SHIFT file most often?
SHIFT's most active class is NICE Class 41 (Education & Entertainment), with 6 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SHIFT trademark?
The most recent filings under the SHIFT mark are registered to Sauter Holdings. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SHIFT expanding into new categories?
The current WikiTrademarks Expansion Score for SHIFT is 74 out of 100, which is high — the brand is actively reaching into new categories. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SHIFT trademark filings?
Click the Watch Brand button at the top of this page to add SHIFT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SHIFT to another owner · Browse all NICE classes · Most valuable brands
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