PUREX holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Sign in to claimHow is PUREX filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 12, 2016 |
PURE & NATURAL COMPANY
|
THE DIAL CORPORATION
SCOTTSDALE, ARIZONA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99398724 | PUREX | Sep 17, 2025 | Registered | 034 Tobacco & Smoking | Nexifly Hong Kong Limited |
| 86883731 | PUREX | Jan 22, 2016 | Pending | 007 Machinery | Industrial Sales Corporation |
| 78429587 | PUREX | Jun 03, 2004 | Abandoned | 003 Cosmetics & Cleaning | HENKEL CORPORATION |
| 73084655 | PUREX | Apr 21, 1976 | Abandoned | 003 Cosmetics & Cleaning | HENKEL CORPORATION |
Weekly visibility reports showing how ChatGPT mentions PUREX, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: PUREX trademark portfolio
What trademarks does PUREX hold?
PUREX holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 7 (Machinery), Class 34 (Tobacco & Smoking). The most recent filings are registered to Nexifly Hong Kong Limited.
How many trademarks does PUREX have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to PUREX. The brand has been actively filing since April 1976. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does PUREX file most often?
PUREX's most active class is NICE Class 3 (Cosmetics & Cleaning), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the PUREX trademark?
The most recent filings under the PUREX mark are registered to Nexifly Hong Kong Limited. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is PUREX expanding into new categories?
The current WikiTrademarks Expansion Score for PUREX is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new PUREX trademark filings?
Click the Watch Brand button at the top of this page to add PUREX to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare PUREX to another owner · Browse all NICE classes · Most valuable brands
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