LIFETIME OF SMILES holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 13, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Mar 9, 2016 |
ASSURANT, INC.
UNION SECURITY INSURANCE COMPANY
|
SUN LIFE ASSURANCE COMPANY OF CANADA
TORONTO, ONTARIO
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78891601 | LIFETIME OF SMILES | May 24, 2006 | Abandoned | 036 Insurance & Finance | SUN LIFE ASSURANCE COMPANY OF CANADA |
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FAQ: LIFETIME OF SMILES trademark portfolio
What trademarks does LIFETIME OF SMILES hold?
LIFETIME OF SMILES holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to SUN LIFE ASSURANCE COMPANY OF CANADA.
How many trademarks does LIFETIME OF SMILES have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to LIFETIME OF SMILES. The brand has been actively filing since May 2006. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LIFETIME OF SMILES file most often?
LIFETIME OF SMILES's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LIFETIME OF SMILES trademark?
The most recent filings under the LIFETIME OF SMILES mark are registered to SUN LIFE ASSURANCE COMPANY OF CANADA. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LIFETIME OF SMILES expanding into new categories?
The current WikiTrademarks Expansion Score for LIFETIME OF SMILES is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LIFETIME OF SMILES trademark filings?
Click the Watch Brand button at the top of this page to add LIFETIME OF SMILES to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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