LATELY holds 4 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99471233 | LATELY | Oct 30, 2025 | Registered | 025 Clothing & Footwear | Lately Brands, LLC |
| 99309764 | LATELY | Jul 29, 2025 | Registered | 035 Advertising & Business 042 Science & Technology | Flying Dumbo Productions LLC |
| 99135134 | LATELY | Apr 14, 2025 | Registered | 033 Wines & Spirits | Lately Cocktail Co. |
| 88915436 | LATELY | May 14, 2020 | Pending | 043 Food & Drink Services | Lately Restaurant LLC |
Weekly visibility reports showing how ChatGPT mentions LATELY, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: LATELY trademark portfolio
What trademarks does LATELY hold?
LATELY holds 4 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 42 (Science & Technology), Class 25 (Clothing & Footwear). The most recent filings are registered to Lately Brands, LLC.
How many trademarks does LATELY have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to LATELY. The brand has been actively filing since May 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LATELY file most often?
LATELY's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LATELY trademark?
The most recent filings under the LATELY mark are registered to Lately Brands, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LATELY expanding into new categories?
The current WikiTrademarks Expansion Score for LATELY is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LATELY trademark filings?
Click the Watch Brand button at the top of this page to add LATELY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare LATELY to another owner · Browse all NICE classes · Most valuable brands
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