IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP
1 total filings · 0 classes · Active since Feb 1991
IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
4 records| Date | From | To |
|---|---|---|
| Oct 1, 2014 |
DEUTSCHE BANK AG NEW YORK BRANCH
|
NUVEEN INVESTMENTS, INC.
CHICAGO, ILLINOIS
|
| Oct 1, 2014 |
DEUTSCHE BANK AG NEW YORK BRANCH
|
NUVEEN INVESTMENTS, INC.
CHICAGO, ILLINOIS
|
| Oct 1, 2014 |
DEUTSCHE BANK AG NEW YORK BRANCH
|
NUVEEN INVESTMENTS, INC.
CHICAGO, ILLINOIS
|
| Oct 1, 2014 |
DEUTSCHE BANK AG NEW YORK BRANCH
|
NUVEEN INVESTMENTS, INC.
CHICAGO, ILLINOIS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 74142716 | IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP | Feb 27, 1991 | Abandoned | 036 Insurance & Finance | NUVEEN INVESTMENTS, INC. |
Weekly visibility reports showing how ChatGPT mentions IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark portfolio
What trademarks does IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP hold?
IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to NUVEEN INVESTMENTS, INC..
How many trademarks does IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP. The brand has been actively filing since February 1991. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP file most often?
IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark?
The most recent filings under the IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP mark are registered to NUVEEN INVESTMENTS, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP expanding into new categories?
The current WikiTrademarks Expansion Score for IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark filings?
Click the Watch Brand button at the top of this page to add IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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