ITAÚ ITNOW holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 2 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 11, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99668361 | ITAÚ ITNOW | Feb 24, 2026 | Registered | ["036"] | ITAÚ UNIBANCO S.A. |
| 85251148 | ITAÚ ITNOW | Feb 24, 2011 | Pending | 036 Insurance & Finance | ITAÚ UNIBANCO S.A. |
Weekly visibility reports showing how ChatGPT mentions ITAÚ ITNOW, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ITAÚ ITNOW trademark portfolio
What trademarks does ITAÚ ITNOW hold?
ITAÚ ITNOW holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to ITAÚ UNIBANCO S.A..
How many trademarks does ITAÚ ITNOW have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to ITAÚ ITNOW. The brand has been actively filing since February 2011. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ITAÚ ITNOW file most often?
ITAÚ ITNOW's most active class is NICE Class 36 (Insurance & Finance), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ITAÚ ITNOW trademark?
The most recent filings under the ITAÚ ITNOW mark are registered to ITAÚ UNIBANCO S.A.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ITAÚ ITNOW expanding into new categories?
The current WikiTrademarks Expansion Score for ITAÚ ITNOW is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ITAÚ ITNOW trademark filings?
Click the Watch Brand button at the top of this page to add ITAÚ ITNOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ITAÚ ITNOW to another owner · Browse all NICE classes · Most valuable brands
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