IT NOW! holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 4 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 11, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99668319 | IT NOW! | Feb 24, 2026 | Registered | ["036"] | ITAÚ UNIBANCO S.A. |
| 99668334 | IT NOW! | Feb 24, 2026 | Registered | ["036"] | ITAÚ UNIBANCO S.A. |
| 85349127 | IT NOW! | Jun 17, 2011 | Pending | 036 Insurance & Finance | ITAÚ UNIBANCO S.A. |
| 85349169 | IT NOW! | Jun 17, 2011 | Pending | 036 Insurance & Finance | ITAÚ UNIBANCO S.A. |
Weekly visibility reports showing how ChatGPT mentions IT NOW!, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: IT NOW! trademark portfolio
What trademarks does IT NOW! hold?
IT NOW! holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to ITAÚ UNIBANCO S.A..
How many trademarks does IT NOW! have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to IT NOW!. The brand has been actively filing since June 2011. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT NOW! file most often?
IT NOW!'s most active class is NICE Class 36 (Insurance & Finance), with 4 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT NOW! trademark?
The most recent filings under the IT NOW! mark are registered to ITAÚ UNIBANCO S.A.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT NOW! expanding into new categories?
The current WikiTrademarks Expansion Score for IT NOW! is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT NOW! trademark filings?
Click the Watch Brand button at the top of this page to add IT NOW! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare IT NOW! to another owner · Browse all NICE classes · Most valuable brands
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