HOW holds 4 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment) with 2 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 9, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 15, 2016 |
U.S. BANK NATIONAL ASSOCIATION, AS COLLA...
|
PURINA MILLS LLC
GRAY SUMMIT, MISSOURI
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99583714 | HOW | Jan 08, 2026 | Registered | 036 Insurance & Finance 037 Construction & Repair | North Development Group LLC |
| 99371969 | HOW | Sep 03, 2025 | Registered | 009 Electronics & Software 042 Science & Technology | SpaceCraft Inc. |
| 97414743 | HOW | May 17, 2022 | Pending | 009 Electronics & Software 041 Education & Entertainment | SpaceCraft Inc. |
| 78315602 | HOW | Oct 20, 2003 | Pending | 041 Education & Entertainment | PURINA ANIMAL NUTRITION LLC |
Weekly visibility reports showing how ChatGPT mentions HOW, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HOW trademark portfolio
What trademarks does HOW hold?
HOW holds 4 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment), Class 9 (Electronics & Software), Class 42 (Science & Technology). The most recent filings are registered to North Development Group LLC.
How many trademarks does HOW have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to HOW. The brand has been actively filing since October 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOW file most often?
HOW's most active class is NICE Class 41 (Education & Entertainment), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOW trademark?
The most recent filings under the HOW mark are registered to North Development Group LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOW expanding into new categories?
The current WikiTrademarks Expansion Score for HOW is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOW trademark filings?
Click the Watch Brand button at the top of this page to add HOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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