GEICO holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 36 (Insurance & Finance) with 5 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is GEICO filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99468754 | GEICO | Oct 29, 2025 | Registered | 036 Insurance & Finance | Government Employees Insurance Company |
| 98693537 | GEICO | Aug 12, 2024 | Pending | 036 Insurance & Finance | Government Employees Insurance Company |
| 98693548 | GEICO | Aug 12, 2024 | Pending | 041 Education & Entertainment | Government Employees Insurance Company |
| 98693559 | GEICO | Aug 12, 2024 | Pending | 036 Insurance & Finance | Government Employees Insurance Company |
| 98693579 | GEICO | Aug 12, 2024 | Pending | 009 Electronics & Software 042 Science & Technology | Government Employees Insurance Company |
| 78044968 | GEICO | Jan 25, 2001 | Abandoned | 036 Insurance & Finance | GOVERNMENT EMPLOYEES INSURANCE COMPANY |
| 72158616 | GEICO | Dec 06, 1962 | Abandoned | 035 Advertising & Business 036 Insurance & Finance | GOVERNMENT EMPLOYEES INSURANCE COMPANY |
Weekly visibility reports showing how ChatGPT mentions GEICO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: GEICO trademark portfolio
What trademarks does GEICO hold?
GEICO holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 36 (Insurance & Finance), Class 35 (Advertising & Business), Class 41 (Education & Entertainment). The most recent filings are registered to Government Employees Insurance Company.
How many trademarks does GEICO have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to GEICO. The brand has been actively filing since December 1962. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does GEICO file most often?
GEICO's most active class is NICE Class 36 (Insurance & Finance), with 5 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the GEICO trademark?
The most recent filings under the GEICO mark are registered to Government Employees Insurance Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is GEICO expanding into new categories?
The current WikiTrademarks Expansion Score for GEICO is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new GEICO trademark filings?
Click the Watch Brand button at the top of this page to add GEICO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare GEICO to another owner · Browse all NICE classes · Most valuable brands