EG holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 4 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is EG filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 10, 2026 |
EG FINCO LIMITED
|
BARCLAYS BANK PLC, AS AGENT
LONDON
|
Recent Filings
Weekly visibility reports showing how ChatGPT mentions EG, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: EG trademark portfolio
What trademarks does EG hold?
EG holds 10 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 42 (Science & Technology), Class 5 (Pharmaceuticals). The most recent filings are registered to Kody K Marchant.
How many trademarks does EG have at the USPTO?
WikiTrademarks tracks 10 USPTO trademark filings attributed to EG. The brand has been actively filing since May 1981. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does EG file most often?
EG's most active class is NICE Class 35 (Advertising & Business), with 4 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the EG trademark?
The most recent filings under the EG mark are registered to Kody K Marchant. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is EG expanding into new categories?
The current WikiTrademarks Expansion Score for EG is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new EG trademark filings?
Click the Watch Brand button at the top of this page to add EG to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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