CAKE holds 21 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 9 (Electronics & Software) with 7 filings. The WikiTrademarks Expansion Score is 26/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is CAKE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 30, 2026 |
HELLO CAKE, INC.
|
SWG BRANDS, INC.
INGLEWOOD, CALIFORNIA
|
Recent Filings
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FAQ: CAKE trademark portfolio
What trademarks does CAKE hold?
CAKE holds 21 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 9 (Electronics & Software), Class 36 (Insurance & Finance), Class 35 (Advertising & Business). The most recent filings are registered to MILLENNIAL HOME LENDING, INC..
How many trademarks does CAKE have at the USPTO?
WikiTrademarks tracks 21 USPTO trademark filings attributed to CAKE. The brand has been actively filing since March 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does CAKE file most often?
CAKE's most active class is NICE Class 9 (Electronics & Software), with 7 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the CAKE trademark?
The most recent filings under the CAKE mark are registered to MILLENNIAL HOME LENDING, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is CAKE expanding into new categories?
The current WikiTrademarks Expansion Score for CAKE is 26 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new CAKE trademark filings?
Click the Watch Brand button at the top of this page to add CAKE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare CAKE to another owner · Browse all NICE classes · Most valuable brands
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