BREAD FINANCIAL holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 21, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97170743 | BREAD FINANCIAL | Dec 14, 2021 | Pending | 042 Science & Technology | BREAD FINANCIAL PAYMENTS, INC. |
| 97170838 | BREAD FINANCIAL | Dec 14, 2021 | Pending | 035 Advertising & Business | BREAD FINANCIAL PAYMENTS, INC. |
| 97170872 | BREAD FINANCIAL | Dec 14, 2021 | Pending | 009 Electronics & Software | BREAD FINANCIAL PAYMENTS, INC. |
| 97169150 | BREAD FINANCIAL | Dec 13, 2021 | Pending | 036 Insurance & Finance | BREAD FINANCIAL PAYMENTS, INC. |
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FAQ: BREAD FINANCIAL trademark portfolio
What trademarks does BREAD FINANCIAL hold?
BREAD FINANCIAL holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 42 (Science & Technology), Class 35 (Advertising & Business). The most recent filings are registered to BREAD FINANCIAL PAYMENTS, INC..
How many trademarks does BREAD FINANCIAL have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to BREAD FINANCIAL. The brand has been actively filing since December 2021. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BREAD FINANCIAL file most often?
BREAD FINANCIAL's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BREAD FINANCIAL trademark?
The most recent filings under the BREAD FINANCIAL mark are registered to BREAD FINANCIAL PAYMENTS, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BREAD FINANCIAL expanding into new categories?
The current WikiTrademarks Expansion Score for BREAD FINANCIAL is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BREAD FINANCIAL trademark filings?
Click the Watch Brand button at the top of this page to add BREAD FINANCIAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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