BETTERGOODS holds 9 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 3 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99655361 | BETTERGOODS | Feb 16, 2026 | Registered | 029 Processed Foods | Walmart Apollo, LLC |
| 99655367 | BETTERGOODS | Feb 16, 2026 | Registered | ["030"] | Walmart Apollo, LLC |
| 99514111 | BETTERGOODS | Nov 24, 2025 | Registered | 033 Wines & Spirits | Walmart Apollo, LLC |
| 99514119 | BETTERGOODS | Nov 24, 2025 | Registered | 032 Beer & Soft Drinks | Walmart Apollo, LLC |
| 99514123 | BETTERGOODS | Nov 24, 2025 | Registered | 029 Processed Foods | Walmart Apollo, LLC |
| 99514128 | BETTERGOODS | Nov 24, 2025 | Registered | 030 Staple Foods & Beverages | Walmart Apollo, LLC |
| 99372302 | BETTERGOODS | Sep 03, 2025 | Registered | 029 Processed Foods | Walmart Apollo, LLC |
| 99311077 | BETTERGOODS | Jul 30, 2025 | Pending | 030 Staple Foods & Beverages | Walmart Apollo, LLC |
| 99062383 | BETTERGOODS | Feb 28, 2025 | Registered | 031 Fresh Produce & Agriculture | KVP International, LLC |
Weekly visibility reports showing how ChatGPT mentions BETTERGOODS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BETTERGOODS trademark portfolio
What trademarks does BETTERGOODS hold?
BETTERGOODS holds 9 USPTO trademark filings across 4 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages), Class 33 (Wines & Spirits). The most recent filings are registered to Walmart Apollo, LLC.
How many trademarks does BETTERGOODS have at the USPTO?
WikiTrademarks tracks 9 USPTO trademark filings attributed to BETTERGOODS. The brand has been actively filing since February 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTERGOODS file most often?
BETTERGOODS's most active class is NICE Class 29 (Processed Foods), with 3 filings. The full distribution across all 4 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTERGOODS trademark?
The most recent filings under the BETTERGOODS mark are registered to Walmart Apollo, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTERGOODS expanding into new categories?
The current WikiTrademarks Expansion Score for BETTERGOODS is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTERGOODS trademark filings?
Click the Watch Brand button at the top of this page to add BETTERGOODS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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