BE YOUR OWN ADVISOR holds 1 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99426289 | BE YOUR OWN ADVISOR | Oct 03, 2025 | Registered | 035 Advertising & Business 036 Insurance & Finance 041 Education & Entertainment | Challenge Holdings, LLC |
Weekly visibility reports showing how ChatGPT mentions BE YOUR OWN ADVISOR, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BE YOUR OWN ADVISOR trademark portfolio
What trademarks does BE YOUR OWN ADVISOR hold?
BE YOUR OWN ADVISOR holds 1 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance), Class 41 (Education & Entertainment). The most recent filings are registered to Challenge Holdings, LLC.
How many trademarks does BE YOUR OWN ADVISOR have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BE YOUR OWN ADVISOR. The brand has been actively filing since October 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BE YOUR OWN ADVISOR file most often?
BE YOUR OWN ADVISOR's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BE YOUR OWN ADVISOR trademark?
The most recent filings under the BE YOUR OWN ADVISOR mark are registered to Challenge Holdings, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BE YOUR OWN ADVISOR expanding into new categories?
The current WikiTrademarks Expansion Score for BE YOUR OWN ADVISOR is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BE YOUR OWN ADVISOR trademark filings?
Click the Watch Brand button at the top of this page to add BE YOUR OWN ADVISOR to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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