ADVANTASURE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 1, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88189968 | ADVANTASURE | Nov 12, 2018 | Pending | 035 Advertising & Business 036 Insurance & Finance | Blue Cross Blue Shield of Michigan Mutual Insurance Company |
| 88123339 | ADVANTASURE | Sep 19, 2018 | Pending | 035 Advertising & Business 036 Insurance & Finance | Blue Cross Blue Shield of Michigan Mutual Insurance Company |
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FAQ: ADVANTASURE trademark portfolio
What trademarks does ADVANTASURE hold?
ADVANTASURE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance). The most recent filings are registered to Blue Cross Blue Shield of Michigan Mutual Insurance Company.
How many trademarks does ADVANTASURE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to ADVANTASURE. The brand has been actively filing since September 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ADVANTASURE file most often?
ADVANTASURE's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ADVANTASURE trademark?
The most recent filings under the ADVANTASURE mark are registered to Blue Cross Blue Shield of Michigan Mutual Insurance Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ADVANTASURE expanding into new categories?
The current WikiTrademarks Expansion Score for ADVANTASURE is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ADVANTASURE trademark filings?
Click the Watch Brand button at the top of this page to add ADVANTASURE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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