AI is accelerating the accountability gap. Here’s how CMOs can close it.
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
The reliability of IP-based identity mapping is under increasing scrutiny.
Branding
Jul 15, 2026
Bring Truth to Every Trial: TruTechnologies™ Debuts New Brand Identity as Pharma Industry Increasingly Rallies Behind Clinical Trial Modernization - Business Wire
Bring Truth to Every Trial: TruTechnologies™ Debuts New Brand Identity as Pharma Industry Increasingly Rallies Behind Clinical Trial Modernization Business Wire
Pink Gellac Reinvents Itself with Confidence-Driven Brand Platform - Little Black Book | LBBOnline
Pink Gellac Reinvents Itself with Confidence-Driven Brand Platform Little Black Book | LBBOnline
Accommodation provider Care Ashore undergoes re-brand — SMI DIGITAL - shipmanagementinternational.com
Accommodation provider Care Ashore undergoes re-brand — SMI DIGITAL shipmanagementinternational.com
Branding
Jul 15, 2026
Figaro unveils new brand campaign featuring Sunil Grover - IMPACT Magazine
Figaro unveils new brand campaign featuring Sunil Grover IMPACT Magazine
BYD Simplifies Overseas Brand Strategy, Europe Sales Surge - eletric-vehicles.com
BYD Simplifies Overseas Brand Strategy, Europe Sales Surge eletric-vehicles.com
Consumers say rewards matter, but many aren’t actually using them
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
New research from the ANA shows that the primary benefit of in-house agencies is shifting
Amazon Closes Upfront Talks With Year-Over-Year Growth
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
Courage Finally Sets Up Shop in the U.S. With a New York Office
It’s the creative agency’s first outpost outside of Canada
Gary Vaynerchuk’s Next Bet Is an Affiliate Agency Startup
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
Two words sparked a legal battle between developers in Fisher Island and Doral - Miami Herald
Two words sparked a legal battle between developers in Fisher Island and Doral Miami Herald
Litera Relaunches Its Brand Around a Unified Vision: One AI Agent Spanning the Practice and Business of Law - LawSites
Litera Relaunches Its Brand Around a Unified Vision: One AI Agent Spanning the Practice and Business of Law LawSites
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she he...
Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Business
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
Tinder’s Rebrand Shows Why Every Brand Trying to Be Funny Is Missing the Point - inc.com
Tinder’s Rebrand Shows Why Every Brand Trying to Be Funny Is Missing the Point inc.com