Stop AI from Eroding Your Brand - Harvard Business Review
Stop AI from Eroding Your Brand Harvard Business Review
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
The fix for the fictional enterprise brand - Fast Company
The fix for the fictional enterprise brand Fast Company
Lufthansa Group evolves Miles & More into unified loyalty brand focused on personalised customer experiences - Future Travel Experience
Lufthansa Group evolves Miles & More into unified loyalty brand focused on personalised customer experiences Future Travel Experience
Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook
Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.
Skechers shifts big chunk of global media biz to Horizon Global
The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
When a Colorway Becomes a Trademark Problem: 7-Eleven Sues Nike Over Air Max 95 Release - JD Supra
When a Colorway Becomes a Trademark Problem: 7-Eleven Sues Nike Over Air Max 95 Release JD Supra
Use of '6-7' Meme, 'Seattle' Anchor Two Separate Food Trademark Lawsuits - foodprocessing.com
Use of '6-7' Meme, 'Seattle' Anchor Two Separate Food Trademark Lawsuits foodprocessing.com
The IP Behind the Putter: Golf’s New Intellectual Property Race - IPWatchdog.com
The IP Behind the Putter: Golf’s New Intellectual Property Race IPWatchdog.com
Defense Startups Are Pouring Money Into Brand. Here’s Why It Matters for Marketers Everywhere - inc.com
Defense Startups Are Pouring Money Into Brand. Here’s Why It Matters for Marketers Everywhere inc.com
How Bijou’s “stripped back” brand strategy is paying off in sales - The Buyer
How Bijou’s “stripped back” brand strategy is paying off in sales The Buyer
Sociable: YouTube highlights brand partnerships with sports creators
The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
More Than a Formality: The Business Risks of Inaccurate Trademark Chain of Title - Law.com
More Than a Formality: The Business Risks of Inaccurate Trademark Chain of Title Law.com
Two AI startups chose the same brand name. Now they’re headed to court. - Domain Name Wire
Two AI startups chose the same brand name. Now they’re headed to court. Domain Name Wire
After ‘abusive’ lawsuit, judge orders FLVS, attorneys to pay $1.3 million - Orlando Sentinel
After ‘abusive’ lawsuit, judge orders FLVS, attorneys to pay $1.3 million Orlando Sentinel
Incend Media Launches New Website, Brand Identity, and Growth Framework - EIN Presswire
Incend Media Launches New Website, Brand Identity, and Growth Framework EIN Presswire
Tom Holland Spoils Exactly When Sadie Sink’s Character Will Be Revealed In Spider-Man: Brand New Day - The Direct
Tom Holland Spoils Exactly When Sadie Sink’s Character Will Be Revealed In Spider-Man: Brand New Day The Direct
Knicks’ Jalen Brunson discusses media brand, equity deals, possible team ownership at WSJ event - Sports Business Journal
Knicks’ Jalen Brunson discusses media brand, equity deals, possible team ownership at WSJ event Sports Business Journal
Li Ning’s Distinctive Brand Positioning Secures Its Status as a Leading Sportswear Brand in China - Morningstar
Li Ning’s Distinctive Brand Positioning Secures Its Status as a Leading Sportswear Brand in China Morningstar