Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Latest trademark & IP news from Google News, USPTO, and industry sources
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Plus, the retailer's AI assistant Sparky is gaining traction.
Why older influencers are crushing Gen Z creators in brand trust.
Nationwide Sues Mortgage Business for Trademark Infringement Bloomberg Law News
OL unveils reinvented brand identity in most significant transformation in its 100-year history Carroll County Mirror-Democrat
OL Unveils Reinvented Brand Identity in Most Significant Transformation in Its 100-Year History The Joplin Globe
Tesla Files 'Terafab' Trademark: What the New Brand Reveals BASENOR - Tesla Accessories
Chelsea star taps Liverpool agency OneMay for new drinks brand launch Prolific North
Greene Concepts Highlights Premium Packaging Design and Elevated Brand Positioning of Be Water(TM) newswire.com
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Carnival Cruise Line Introduces New Brand Identity, Pool Area at Isla Tropical in Honduras TravelPulse
A New Era Begins: Introducing the Hamilton Hammers NHL.com
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
World Cup ad inventory is coming at a premium for Fox and Telemundo.
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
Evening news casts for ABC News and NBC News were down in both measured categories.