Puma integrates Argentine artists CA7RIEL & Paco Amoroso into its global brand strategy - us.fashionnetwork.com
Puma integrates Argentine artists CA7RIEL & Paco Amoroso into its global brand strategy us.fashionnetwork.com
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Branding
Sep 9, 2026
Samara Beth & Co. Expands Brand Strategy Services Around Omnipresence, Public Relations and Authority - accessnewswire.com
Samara Beth & Co. Expands Brand Strategy Services Around Omnipresence, Public Relations and Authority accessnewswire.com
Branding
Sep 9, 2026
Boots celebrates life’s ‘brutiful’ moments in new campaign and brand positioning - cosmeticsbusiness.com
Boots celebrates life’s ‘brutiful’ moments in new campaign and brand positioning cosmeticsbusiness.com
Branding
Sep 9, 2026
How Tianyi Xie Turns Brand Strategy Into Enduring Visual Worlds - 1883magazine.com
How Tianyi Xie Turns Brand Strategy Into Enduring Visual Worlds 1883magazine.com
Branding
Sep 9, 2026
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy - FXStreet
How XS.com is turning global visibility into lasting significance: Despina Iapona on brand strategy FXStreet
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Why brand personality matters more than ever
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
2026 NFL Ad Tracker: A Running List of the Best Early Season Ads
The fan's guide to which brands are getting in the game for the NFL in 2026.
News
Sep 9, 2026
Buc-ee’s gets $850K in trademark lawsuit against S.C. clothing store - WRDW
Buc-ee’s gets $850K in trademark lawsuit against S.C. clothing store WRDW
News
Sep 9, 2026
High-Quality Counterfeit Trademark Goods to Be Examined in USTR Report - HKTDC Research
High-Quality Counterfeit Trademark Goods to Be Examined in USTR Report HKTDC Research
DEPT Ushers New Era for Geiger with Reimagined Brand and Digital Experience - lbbonline.com
DEPT Ushers New Era for Geiger with Reimagined Brand and Digital Experience lbbonline.com
Branding
Sep 9, 2026
DWS Group to rebrand as Deutsche Asset Management in global identity shift - Yahoo Finance
DWS Group to rebrand as Deutsche Asset Management in global identity shift Yahoo Finance
Boots unveils new brand platform with major campaign - FashionNetwork - The World's Fashion Business News
Boots unveils new brand platform with major campaign FashionNetwork - The World's Fashion Business News
DCENT Unveils New Brand Identity Eight Years After Its Launch, Expanding Beyond Digital Asset Storage - BeInCrypto
DCENT Unveils New Brand Identity Eight Years After Its Launch, Expanding Beyond Digital Asset Storage BeInCrypto
Spritzer adds sound to its ‘Flow With Joy’ brand refresh with Sonic Lobby - marketech apac
Spritzer adds sound to its ‘Flow With Joy’ brand refresh with Sonic Lobby marketech apac
Nike's Jordan Expansion May Risk Long-Term Brand Equity, UBS Says - marketscreener.com
Nike's Jordan Expansion May Risk Long-Term Brand Equity, UBS Says marketscreener.com
Branding
Sep 9, 2026
How Tianyi Xie Turns Brand Strategy Into Enduring Visual Worlds - 1883 Magazine
How Tianyi Xie Turns Brand Strategy Into Enduring Visual Worlds 1883 Magazine
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign.
Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
Ruhanen said he and John Wren had planned his exit for ‘some time’
Publicis Really Didn’t Have to Choose Between Coke and Pepsi
Agencies seem to be the only business still beholden to conflict of interest.