Latest trademark & IP news from Google News, USPTO, and industry sources
Tonle Finance Unveils New Brand Identity as It Seeks to Expand Financial Inclusion in Cambodia Cambodianess
The program convenes execs to talk, network, solve problems, and get inspired at a time of massive upheaval.
Amazon and Walmart are increasingly developing content aimed at driving sales.
Lenders One Members Originate About 20% of U.S. Mortgages Stock Titan
“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.
The fast-food brand is iterating on a brand elevation campaign that helped spur comparable sales growth of 5.8% in Q1.
Michelob Ultra's ad itemizes Lionel Messi's 20-year World Cup career following Argentina's loss to Spain.
Noom believes its original proposition is even more relevant now in this era of GLP-1s
Agentic AI: what should brand owners’ trademark teams be thinking about? Managing Intellectual Property
TOON Sells Channel Business to Sharpen Focus on IP Monetization TradingView
Coca-Cola gets new look that makes it even "more Coca-Cola" Creative Bloq
Major Coca-Cola refresh marks new era of brand consistency - 2026 - Articles Transform magazine
Fall for Dance North Rebrand Makes Dance Feel Universally Loved Little Black Book | LBBOnline
Balancing Menu Innovation with Brand Consistency Modern Restaurant Management
An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.
Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep […]
Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such flee...
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted...
The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.