ANZ taps Sian Chadwick as Chief Marketing Officer to advance brand strategy and customer growth - marketech apac
ANZ taps Sian Chadwick as Chief Marketing Officer to advance brand strategy and customer growth marketech apac
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Temu triples brand monitoring to over 15,000 - Retail Asia
Temu triples brand monitoring to over 15,000 Retail Asia
Semafor Is Betting Big on ‘Anti-Scale’ Video
The publisher, which has five new shows in development, has hired Fortune's Adam Banicki to create video programming for its C-suite audience.
Ozen Brand Identity Designed to Disrupt Oral Care Sector - Creative Salon
Ozen Brand Identity Designed to Disrupt Oral Care Sector Creative Salon
Pizza Hut serves up nostalgia with latest rewards program push
The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.
How Dollar Shave Club uses generative AI to unlock advertising creativity
Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.
Advertisers don’t trust CTV inventory despite climbing spend: IAB
Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.
Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time
Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.
Meet the People Cracks the Southern Market With LOOMIS Acquisition
Indie holdco bets on Dallas-based creative and media agency's 'underdog' culture to break into the region
Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist - It's Nice That
Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist It's Nice That
Fully Loaded: The Brand Strategy Behind Crocs' Cultural Takeover - ADWEEK
Fully Loaded: The Brand Strategy Behind Crocs' Cultural Takeover ADWEEK
CoAd Launches as New Brand Uniting CoAdvantage and PrimePay, Unbundling PEO Services for the First Time - Yahoo! Finance Canada
CoAd Launches as New Brand Uniting CoAdvantage and PrimePay, Unbundling PEO Services for the First Time Yahoo! Finance Canada
Miu Miu, Chanel: Fashion brand positioning according to netizens - Jing Daily
Miu Miu, Chanel: Fashion brand positioning according to netizens Jing Daily
The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands
Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.
Fully Loaded: The Brand Strategy Behind Crocs’ Cultural Takeover
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNN
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
Book Publishers Sue Google Over AI Training, Escalating a Legal Standoff
Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.
Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
Mother Design Creates OZEN Brand Identity to Disrupt Decades of Oral Care Sameness - Roastbrief US
Mother Design Creates OZEN Brand Identity to Disrupt Decades of Oral Care Sameness Roastbrief US
Cvent Unveils New Brand Promise Built for The Presence Premium™ Era - Business Wire
Cvent Unveils New Brand Promise Built for The Presence Premium™ Era Business Wire